Point of Interest

On view until December 2025

Point of Inte­rest, a light art­work spe­ci­ally deve­lo­ped for ART FLOW, is cha­rac­te­ristic of this approach of con­tex­tua­liza­tion and ques­tio­ning, as Zurich is the Euro­pean head­quar­ters of the glo­bally active Inter­net com­pany Google, on whose digi­tal plat­forms the icons in the form of a magni­fy­ing glass (”Point of Inte­rest») are omni­pre­sent.

​Point of Inte­rest stands for addres­ses of com­mer­cial, cul­tu­ral or tou­rist inte­rest and is inten­ded to help Inter­net users navi­gate through the world. In a way, the magni­fy­ing glass has become syn­ony­mous with digi­tal topo­gra­phy. Now this gra­phic symbol becomes a real, seven-metre-high light sculp­ture in Zurich for almost a year – and thus a ​“point of inte­rest” itself. Instal­led on the roof of a high-rise buil­ding near Escher-Wyss-Platz, the ​Point of Inte­rest is inten­ded to encou­rage people to think about the use of digi­tal media.
Text: Christoph Doswald

​Point of Inte­rest was rea­li­zed with the sup­port of Mobimo AG and Galerie Nächst St. Stephan - Rosemarie Schwarzwälder, Vienna

Presented in exhibitions

ART FLOW, 2025